A German industrial group had a flagship digital initiative that had been running for months without tangible progress, despite continued investment. ZIEL reviewed the full setup of the initiative – objectives, scope, capabilities, and resource allocation – and identified misalignments between ambition and execution readiness.

By sharpening the target KPI, narrowing the scope, and realigning roles and resources, the initiative was put on a realistic delivery path, with first measurable results achieved within the following quarter.